ClickTruth Advertising Optimizer™ - Tag, Learn and Sell

Use Case: Traffic and Advertising Value Maximization

Need: Owners of Advertising Supported websites that offer "free" content to internet surfers can maintain profitability only if the assembled audience is valuable to those advertisers. Such outcomes are only possible if the audience is highly targeted to what each advertiser is offering.

Challenge:Advertisers want traffic from "pre-qualified" visitors who are mostly ‘pre-sold’ before arriving at your site.  Delivering on this requirement entails knowing "Who is this visitor, what do they like and which advertisements to I have that match those likes?"  Actually developing the analytical and operational capabilities to enable this one-to-one marketing is beyond the reach of most eBusiness Owners.

Description

ClickTruth Advertising Optimizer is an Information Discovery and Behavioral Marketing solution running on the Click Truth hosted software platform.

This Solution is used to improve the accuracy and frequency of delivery of pre-qualified leads to advertisers offers to customers who recently cancelled their membership or abandoned their normal purchase behavior on your site.

Extending the capabilities of the ClickTruth Insight Solution, ClickTruth Advertising Optimizer forms profiles from unregistered visitors to your sites and to those of your affiliates to determine what each visitor finds to be the most meaningful and attractive aspects of your offerings.

Based on usage patterns, preferences and other information stored in the customer's unique Click Truth profile, the webmaster can tailor the Click Truth Advertising to provide instant and effective matching of the customer profile of stored preferences and behaviors to advertisements which will maximize sales.

Features

Benefits

Pricing Logic

* Subscription based pricing per business per year which includes technical support and service upgrades.