ClickTruth Conversion Optimizer™ - Tag, Learn and Convert

Use Case: Improving Customer Acquisition and lowering Customer Acquisition Costs

Need: eBusiness Owners must creatively and economically acquire new customers to maintain and grow profitability. eBusiness Owners need to better match their offerings to customer desires to improve customer conversion ratios shorten the purchase cycle, lower customer acquisition costs.

Challenge: The traditional approach to customer acquisition involved a marketing manager developing a combination of mass marketing (advertisements, keywords), affiliate marketing (referrals), direct marketing (email) and search marketing (SEO) campaigns based on their knowledge of the particular customer base that was being targeted. This approach is very expensive, time consuming, often very inaccurate.

Description

ClickTruth Conversion Optimizer™ is an Information Discovery and Behavioral Marketing solution running on the Click Truth hosted software platform.

This Solution, which extends the capabilities of the ClickTruth Insight Solution™, uses the ClickTruth Profiles™ from unregistered visitors to your sites and to those of your affiliates to determine what each visitor finds to be the most meaningful and attractive aspects of your offerings.

The stored ClickTruth Profiles™ and continuous Smart Tag™ monitoring are used by the Click Truth Decision Engine™ and ClickTruth Decision Delivery™ utilities to proactively present to each visitor only what s/he finds to be the most meaningful and attractive aspects of your site.

This instant and effective matching of each visitor's ClickTruth Profile™ of stored preferences and behaviors, personalized marketing and context matching helps online web business improve sales conversion.

Features

Benefits

Pricing

* Subscription based pricing per business per year which includes technical support and service upgrades.