Products

ClickTruth Insight™ - Tag, Learn and Profile

Use Case: Effective On-Line Market Research

Need: eBusiness Owners need Insight to determine how best to market their products online. Most eBusiness treat all prospects (site visitors) as being the same and have no methods for personalized marketing.

Challenge: Simple analytics tools do not reveal or help discover what people actually want or how they behave online, though having that insight would immensely improve marketing and sales performance. Expensive analytics tools are costly hard to deploy and can not be easily or economically extended to address the implementation of new marketing paradigms.


Description


ClickTruth™ Insight is solution for Information Discovery and Behavioral Retargeting that profiles at a very granular level of detail every visitor every time they visit your site(s). Click Truth Insight™, which runs on the Click Truth hosted software platform, uses Smart Tags™ to silently and anonymously detect and record in amazing detail every activity, move and behavior each visitor performs at every visit, and smartly bundles that Information Discovery data into a useful and actionable Click Truth Profile™ which are ultimately used for Behavioral Retargeting.

This Solution is used to access, transform, store, analyze, model, deliver and track information to enable fact-based decision-making and extend accountability by providing all decision-makers with the right information, at the right time, using the right technology.


Features


  • Site Inventory and Analysis
  • Custom Configured Smart Tag™ generation and deployment.
  • User Category Selection
  • Viewed Content Attributes
  • User Search String
  • Affiliate Content with Locked Categories
  • Affiliate Content with Open Categories
  • Singular Events
  • Countable Events
  • Sequential Events
  • Start/Finish Events
  • Data Repository
  • DashBoard

    • Benefits


  • exposing online visitors' behavior and automatically segmenting online customers into like minded groups.
  • improving the decision-making process speeding up the decision-making process
  • better alignment of resources with strategies
  • realizing cost efficiencies


    • Pricing


    * Subscription based pricing per business per year which includes technical support and service upgrades.

  • Available in Small Business Edition, Large Business Edition and Network Business Edition with favorable activity based volume price breaks.
  • Implemenation Fees which vary based on Edition.


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