ClickTruth Loyalty Optimizer™ - Tag, Learn and Convert

Use Case: Maximizing Customer Lifecycle Value

Need: In our challenging economy, retaining customers, extending their lifecycle with your company and maximizing their purchases over time is now a business need not a luxury. Loyal customers are the key to continuous profit. Bain Consulting recently demonstrated that a 5% increase in customer retention leads to a 25-95% increase in company profits.

Challenge: Most eBusiness Owners use simple rudimentary retention methods such as making a 20% off promotion or providing a bonus offering of some type which treats every customer in precisely the same way. Maximizing Customer Lifecycle Value requires eBusiness owners to know "Who is this customer, what do they like and what must I do keep them loyal and increase their lifetime value with my company?" Actually developing the analytical and operational capabilities to enable this one-to-one marketing is beyond the reach of most eBusiness Owners.

Description

ClickTruth Loyalty Optimizer™ is an Information Discovery and Behavioral Marketing solution running on the Click Truth hosted software platform.

This Solution is used to determine what each existing customer most value about your site, what content or services they most enjoy.

Extending the capabilities of the ClickTruth Insight Solution™, the ClickTruth Loyalty Optimizer™ uses Click Truth Profiles™ from paying customers allowing webmasters to display more content and services that match the customer's constantly refined Click Truth Profile™. It also provides early detection of patterns that may lead to cancellation (or abandonment) allowing the webmaster the opportunity to intervene before cancellation or abandonment takes place.

This instant and effective matching of the customer Click Truth Profile™ of stored preferences and behaviors, personalized marketing and context matching helps online web business to proactively present to each customer only what s/he finds to be the most meaningful and attractive aspects of your site to maintain and reward their loyalty and prevent cancellation or abandonment.

Features

Benefits

Pricing

* Subscription based pricing per business per year which includes technical support and service upgrades.