ClickTruth Retention Optimizer™ - Tag, Learn and Retain

Use Case: One-to-one Retention Marketing

Need: For owners of subscription based eBusinesses, loyal members are the key to enduring profit and yet so frequently customers cancel their memberships early. To make an effective retention offer to each customer that will resonate requires eBusiness owners to know "Who is this customer, what do they like and what must I offer them to win back their membership?"

Challenge: Deploying the analytical and operational capabilities to "know" what each member most values about membership site and then harvesting that information instantly to craft a personalized retention offer is beyond the capabilities of most webmasters. Instantly pulling together additional content that matches the preferences of each member from other sources not already exposed to the member as a bonus offering is equally daunting.

Description

ClickTruth Retention Optimizer™ is an Information Discovery and Behavioral Marketing solution running on the Click Truth hosted software platform. Extending the capabilities of the ClickTruth Loyalty Optimizer™, ClickTruth Retention Optimizer™ uses profiles generated during the customer's lifecycle to allow webmasters to deliver meaningful retention (win-back) offers to reengage with prior customers.

This Solution is used to formulate One-to-one Retention Marketing (customized content-pricing) offers to customers who recently cancelled their membership or abandoned their normal purchase behavior on your site.

Based on usage patterns, preferences and other information stored in the customer's unique Click Truth Profiles™, the webmaster can tailor the Click Truth Retention Optimizer™ to provide instant and effective matching of the customer's Click Truth Profile™ of stored preferences and behaviors to an effective personalized win-back offer.

Features

Benefits

Pricing Logic

* Subscription based pricing per business per year which includes technical support and service upgrades